The video assumes that world economies will continue along existing change vectors. This is not realistic.
|Oooh: colorful social media stats.|
As these impacts accelerate, no one will deny global climate change. The desire for profit won't let them.
Frankly, I won't miss Florida or Texas (two states guaranteed to flood), but the US economy will.
Already, low-lying countries are being lost to sea level rise. Marketers expect Asia to be the economic powerhouse of 2020, but sea level rise will devastate many parts of Asia, not to mention flooding coastal cities around the rest of the globe.
Corporations in Europe are beginning to understand this. Self-preservation motivates businesses to become a force for climate sense.
Global climate change is rapidly spinning us off into a vast economic and civic unknown, and we are likely far past the point where bright engineering solutions can stop earth's trajectory into warmth.
An earth-centered view considers hundreds of millions of years. It's a very long civic view that considers a hundred years. Marketing considers only months while social media marketing is even more painfully myopic.
So what's a marketer to do? (After we get our collective heads out of our collective asses on climate change.)
- Become like cats. Accept that change is the only constant, and develop an inner sense of gravity so we have a sense of uprightness while spinning through space.
|Cornelis van Haarlem, The fall of Ixion|
- Take a tip from Buddha. Let go of the shore and live norm-less lives, grasping nothing and floating amidst turbulent change as if all was as it should be.